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Blockchain Technology in Healthcare

Over the past couple of years, we have been hearing about blockchain technology. In this blog, we will focus on application of blockchain technology in healthcare. But before we get into application of blockchain in healthcare, let us briefly discuss, “what is blockchain?”   The Wikipedia defines blockchain as “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent...

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Key-Trends-In-IVF-Part-2

In our earlier blog, we have discussed some of the key trends in IVF including “Pre-Implementation Genetic Screening/Diagnosis (PGS/PGD)”, “Reduction in Multiple Pregnancies” and “Three-Parent Embryos”. In this blog, we will focus on some additional trends.   Egg Freezing Although the procedure of egg freezing has been around for several years, it is only in the last few years that a new technique is being used that causes...

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Key-Trends-In-IVF-Part-1

Louise Joy Brown was born in Great Britain on July 25, 1978. Her birth was of immense medical significance since she was the world’s first “test-tube” baby. Since then, IVF (In Vitro Fertilization) has resulted in more than 5 million births worldwide. Over the last four decades, the use of assisted reproductive technologies has increased dramatically and there have been significant advances in this area.   We...

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Digital is the Future For Healthcare Marketing

During the normal course of our work, we occasionally get a chance to work on something cool, something innovative. It’s the kind of work for which we can slog for like 24 hours and yet feel thrilled and excited; the work that gives us creative satisfaction and fond memories. As I look back, I recollect a small project that I did in 2010 for a...

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Revolution in Healthcare with IOT

IoT (Internet of Things) is being considered as the next “Industrial Revolution” due to its significant impact on our lives and the way we can interact with our ecosystem. We can define IoT as a network of devices that are connected using the internet. These devices have the capability to collect and exchange data using embedded sensors. The devices are typically monitored and controlled remotely...

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